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marketing

Food and Place in Vermont

by Jessica Hyman on December 20, 2010

The Agency of Agriculture held a special event Jan. 10 to highlight recent work on Food and Place in Vermont.

Agency of Agriculture staff and contractors and researchers from the University of Vermont presented recommendations for protecting and promoting place-based foods in Vermont. These recommendations were developed through producer working sessions, market analysis, evaluation of the Seal of Quality, and researching Vermont’s food story.

The event included four presentations:

- Cultural Heritage
- Taste of Place Market Research
- Taste of Place Working Sessions
- Seal of Quality

Full notes from event coming soon!

For more information, contact Koi Boynton at the Vermont Agency of Agriculture, koi.boynton@state.vt.us, (802) 828-2084, or Jessica Hyman at the UVM Center for Rural Studies, jhyman@uvm.edu or (802) 656-9897.

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Examining Market Potential and Financial Feasibility for Bottled Milk and Raw Milk in Vermont

by fconte on November 13, 2010

Two small dairy farms are putting together business plans to explore market potential and financial feasibility of selling (1) bottled milk and (2) raw milk in Vermont.

Lead Department or Center: Community Development and Applied Economics (CDAE)

Community Partners: Local Dairy Farms

Project Timing: August 2010 – August 2011

More Info: Kathleen Liang, Associate Professor, CDAE, CLIANG@uvm.edu

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Agritourism in the Commonwealth of Massachusetts: 2009 Situation Analysis for Farmers Related to Opportunities and Challenges

November 13, 2010

Evidence has shown the positive responses from tourists regarding information and experiences gained from staying on farms, participating in farming related activities (e.g. pick-your-own), tasting fresh produce on farm (e.g. wine and cider tasting, restaurant cooking on farm), and learning about farm animals (e.g. petting zoo).  However reaching out to tourists has been a major [...]

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Creating an Entrepreneurial Marketing Channel for Organic Food

November 13, 2010

This project explores three unique aspects of the consumer cooperatives, a type of direct market channels of local food that has not been completely studied in the literature – (1) unique operational structures of the consumer co-ops; (2) attributes of local food that encourage consumer co-ops to establish a stronger root in local communities; and [...]

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Multifunctional Farm Operation: Linking Farm, Food, and People

November 13, 2010

Multifunctional agriculture is a new initiative to change agriculture from a traditional production model to a more balanced rural development model with more attention in producing public goods and services. Multifunctional farm operation provides systematic linkages and interactions in the “new global economic order” between People (farmers, local residents in farming communities, and consumers), Place [...]

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Local Growers Guide

August 24, 2010

The Local Growers Guide (www.vermontgrowersguide.com) is a searchable website that raises awareness about local food sources, links customers to local products, and supports local farms. The guide includes farmer-submitted information about their farms, their products, and where they sell. It is searchable by town, county, product (organically grown, certified organic, or conventional), farm name, and [...]

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Taste of Place – Market Study

August 23, 2010

A study to assess interest in placed-based marketing and willingness-to-pay for specific Vermont food products in several markets across the United States. Lead Department or Center: Center for Rural Studies (CRS) UVM Partners: Thomas DeSisto, CRS Project Timing: July 2010 – December 2010 More Info: Jane Kolodinsky, Professor & Department Chair, CDAE & Director, CRS, jane.kolodinsky@uvm.edu

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Taste of Place – Preliminary Market Study

August 23, 2010

A preliminary study to assess interest in placed-based marketing of specific Vermont food products in two markets in the northeast. Lead Department or Center: Center for Rural Studies (CRS) UVM Partners: Thomas DeSisto, CRS Project Timing: January 2010 – June 2010 More Info: Jane Kolodinsky, Professor & Department Chair, CDAE & Director, CRS, jane.kolodinsky@uvm.edu

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Taste of Place – Technical Sessions and Follow-up Interviews

August 23, 2010

A series of technical discussions on issues related to place-based marketing of certain food products and follow-up interviews with dairy producers interested in developing value added products. Lead Department or Center: Center for Rural Studies (CRS) UVM Partners: Thomas DeSisto, CRS Community Partners: Vermont Agency of Agriculture Food and Markets, The Center for an Agricultural [...]

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Taste of Place and Maple Syrup

August 23, 2010

This is a collaborative effort to do sensory research and outreach on the unique sensory properties of Vermont maple syrup. Lead Department or Center: Nutrition and Food Sciences (NFS) UVM Partner: Dr. Montserrat Almena-Aliste, NFS Community Partner: Henry Marckres, Vermont Agency of Agriculture Food and Markets Project Timing: Through November 2011 More Info: Amy Trubek, Assistant Professor, NFS, [...]

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Taste of Place Initiative

August 23, 2010

This is a collaborative effort to do academic research in order to find out the feasibility of developing a policy and/or regulation in Vermont to support and promote place-based foods. Lead Department or Center: Nutrition and Food Sciences (NFS) UVM Partner: Center for Rural Studies (CRS) Community Partners: Vermont Agency of Agriculture Food and Markets [...]

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