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Two small dairy farms are putting together business plans to explore market potential and financial feasibility of selling (1) bottled milk and (2) raw milk in Vermont.
Lead Department or Center: Community Development and Applied Economics (CDAE)
Community Partners: Local Dairy Farms
Project Timing: August 2010 – August 2011
More Info: Kathleen Liang, Associate Professor, CDAE, CLIANG@uvm.edu
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Evidence has shown the positive responses from tourists regarding information and experiences gained from staying on farms, participating in farming related activities (e.g. pick-your-own), tasting fresh produce on farm (e.g. wine and cider tasting, restaurant cooking on farm), and learning about farm animals (e.g. petting zoo). However reaching out to tourists has been a major problem for farmers who are involved in Agri-Tourism. Many of the Agri-Tourism farmers created their own websites to promote their Agri-Tourism functions, and other popular promotion methods for Agri-Tourism farmers included brochures, pamphlets, and road signs. One major item cited by Agri-Tourism operators is the lack of research on the most effective means to reach tourists on specific products and services.
Lead Department or Center: Community Development and Applied Economics (CDAE)
UVM Partners: Vermont Tourism Data Center
Community Partners: Massachusetts Society of Promoting Agriculture
Project Timing: June 2009 – September 2010
More Info: Kathleen Liang, Associate Professor, CDAE, CLIANG@uvm.edu
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